MFA Fitness ("MFA Fitness," "MFA Studios," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect, how we use and share it, the choices you have, and how we protect it when you visit mfafitness.com, contact us, or use our classes and services.
We collect information in three ways: information you give us, information collected automatically, and information we receive from third parties.
When you visit our website, we and our service providers may automatically collect device and usage information such as your IP address, browser type, pages viewed, links clicked, referring pages, and the dates and times of your visits, using cookies and similar technologies (see Cookies & tracking).
We may receive information from social media platforms (for example, when you submit a lead form on Facebook or Instagram), advertising partners, and our scheduling, payment, and marketing providers.
We use your information to:
We use cookies, pixels, and similar technologies to operate the site, remember your preferences, measure traffic, and understand how our site and ads perform. This may include analytics tools (such as Google Analytics) and advertising pixels (such as the Meta/Facebook pixel).
You can control cookies through your browser settings — most browsers let you refuse or delete cookies. Note that some features of the site may not work properly without them. To opt out of certain analytics and interest-based advertising, you can also use tools like the Google Analytics Opt-out and your device's ad-tracking controls.
When you provide your phone number — for example, by submitting a form or signing up as a member — you agree that we (and our messaging providers acting on our behalf) may contact you by phone call and by text message (SMS/MMS) regarding your inquiry, bookings, account, classes, and, where you've opted in, promotions and offers.
We do not sell or share your mobile phone number or text-messaging consent with third parties for their own marketing purposes.
We do not sell your personal information. We share it only as described here:
We may send you news, offers, and updates we think you'll find relevant. You can opt out at any time by clicking "unsubscribe" in any marketing email, replying STOP to a text, or contacting us. Even if you opt out of marketing, we may still send you non-promotional messages about your account, bookings, or transactions.
Some information you share with us relates to your health or fitness (for example, injuries, conditions, goals, or InBody scan results). We use this information only to serve you safely and effectively, and we treat it as confidential. MFA Fitness is a fitness studio, not a healthcare provider, and we are generally not a "covered entity" under HIPAA. Our classes and coaching are not medical advice — please consult your physician before starting any exercise program.
Membership payments, drop-ins, and merchandise purchases are processed by our payment provider, Square, through our online store. Payments are handled on Square's secure platform and are subject to Square's own privacy policy. We do not store complete credit-card or bank-account numbers on our systems.
We maintain reasonable administrative, technical, and physical safeguards designed to protect your information, in both paper and electronic form, and we limit access to authorized personnel and providers. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
We keep your personal information for as long as needed to provide our services, maintain your membership and records, comply with our legal, tax, and accounting obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take steps to delete or de-identify it.
Depending on where you live, you may have the right to request access to, correction of, or deletion of your personal information, and to opt out of certain marketing or sales/sharing of personal information. To review or update your information, or to exercise any of these rights, please contact us. We will respond consistent with applicable law and may need to verify your identity first. We will not discriminate against you for exercising your privacy rights.
Our website and fitness services are intended for adults and are not directed to children under 16, and we do not knowingly collect personal information from children online. Where a minor participates in a program, we collect information from a parent or guardian. If you believe a child has provided us information, please contact us and we will delete it.
Our site and member resources link to third-party services we don't control — for example, YouTube (on-demand class videos), our Facebook group, Square (store), Google Drive (workout plans), and partner offers such as supplements. Their privacy practices are governed by their own policies, and we encourage you to review them.
We may update this Privacy Policy from time to time. When we do, we'll revise the "Last updated" date above, and significant changes will be posted on this page. Your continued use of our website and services after an update means you accept the revised policy.
If you have questions about this Privacy Policy or how we handle your information, contact us:
MFA Fitness
4444 Germanna Hwy, Ste 160
Locust Grove, VA 22508
Phone: (540) 684-5341
Email: [email protected]